Predictable Winners: A handbook for developing, forecasting, and launching new products and services

In Predictable Winners, Stuart Jackson and Ilya Trakhtenberg show you how to take steps to systematically manage innovation risk – reducing the hazards of new product or service development and sharply increasing the odds of success. Drawing on their decades of experience at L.E.K. Consulting, they detail what top innovators do: find the best ideas no matter the source, use data to identify and systematically manage risk at every stage, get quick customer feedback (and make sure losing ideas fail fast), measure their innovation investments the way a venture investor would, and take a long view – turning one-hit wonders into enduring franchises.